Is your company launching a new product, service or idea? And are you struggling with the design for a successful launch strategy? A BrandLab workshop, which Imagine Digital offers, might be the perfect solution for you!
What is a BrandLab?
A BrandLab is an innovative, hands-on workshop experience. The personalized session is designed to equip your company with everything to design a successful strategy. The base of a brandlab lies on the principles of the rivers of thinking introduced by Edward de Bono. De Bono implies that we naturally flow into a river of thinking. Over time we get so entrenched we struggle to get out of this river of thinking, and it becomes harder to come up with new innovative ideas. This problem can be solved by stimulus. Those stimuli are exactly the starting point of the BrandLab. Using insights, we’ll work together to identify and explore the biggest challenges and opportunities. Our aim is to leave you with ideas, answers and a clear roadmap to success.
Still sounds a bit vague? Let us give you an example!
One of our clients, Dunlop Protective Footwear, is launching a new product, and asked Imagine Digital to help them with defining a successful digital roadmap. By means of critical questions, captivating statements, and out of the box insights, we organized an interesting and successful day. Leaving Dunlop Protective Footwear with the right handles and directions to further develop their new product launch strategy.