Arts en Patiënt

We have worked with Zorgverzekeraars Nederland to implement a goal setting framework: Objectives & Key Results 


Working together more efficient towards common goals

With their goal to apply more focus and increase their result orientation, ZN reached out to Imagine Digital to lead an Objectives and Key results (OKR) trajectory.

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Zorgverzekeraars Nederland (ZN) represents the interests of all health insurers in the Netherlands.


We started this project by designing a tailor-made program, including a pilot phase that allowed us to make adjustments when needed. Followed by a roll out program targeting all of the ZN teams. The implementation program consisted of multiple training sessions, an organization-wide OKR infrastructure, an internal communication plan including OKR reference material. 



Imagine Digital guided the teams in becoming familiar with using the OKR goal-setting framework. Resulting in 15/18 ZN teams guided and trained to work with OKRs with an NPS score of 7.5 throughout the organization, and a feeling of working with more result orientation, focus and pro-activity. 


Imagine Digital HQ
Van Eeghenstraat 94 (or 98 entrance)
1071 GL Amsterdam