A Digital Deep Dive
With the rise of Mobility as a Service (MaaS), GVB requested Imagine Digital to define strategic advice on what role MaaS should play in the future of GVB. Mobility-as-a-Service is an emerging type of service that, through a joint digital channel, enables users to plan, book, and pay for multiple types of mobility services.
The Gemeente Vervoerbedrijf (GVB) Amsterdam is the municipal public transport operator for Amsterdam, the capital of the Netherlands, operating metro, tram, bus and ferry services in the metropolitan area of Amsterdam.
We thoroughly analyzed the transportation landscape via in-depth market research, industry wide interviews and a brandlab with the board.
Imagine Digital delivered a comprehensive strategic report. By delivering this, Imagine Digital supported GVB in understanding its position within the transportation landschap and provided the board with the potential risks and value creations of MaaS.