SELLING ON AMAZON, WHERE TO START? 

Being a traditional B2B player, Dunlop was trying to find new ways to discover extra sales opportunities. One of the solutions was a D2C channel, such as Amazon, therefore Imagine Digital calculated the estimated sales. 

DUNLOP

Dunlop is a manufacturer of protective footwear, globally selling to distributors (B2B), and operating in sectors such as farming and construction.

OUR APPROACH 

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Imagine Digital conducted an opportunity scan for selling directly on Amazon. By calculating the potential in sales numbers combined with the timelines and a well-founded entering strategy we convinced the board to truly invest in the direct sales channel.

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THE OUTCOME

Imagine provided knowledge, support and hands-on business management to set up and scale the Amazon business. Making it their biggest online channel with a turnover from 0 to 4 million on amazon in 1 year. 

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